Lamisil® encourages young filmmaker’s creative talent

Novartis is excited to showcase the best Lamisil® video’s featured at the Mofilm Tribeca awards this year. These videos are especially remarkable in their ability to make feet top-of-mind in a fun and engaging way.
 
This year Lamisil for Athlete’s Foot was one of seven global brands that worked with Mofilms to support aspiring filmmakers showcase their creative talent. The top five Lamisil entries were entered into the New York, Tribeca Film Festival where Llyod Choi and Simon Yang’s ‘Be proud of your Feet’ went on to win the Grand Prize! An amazing feat.
 
“Be Proud of Your Feet,” features a young man showing how many things you can actually use your feet for. He seems to get his feet out whenever he can with hilarious consequences.  It was the overall winner from seven winning videos of a number of different international brands.
Lloyd Choi, said, “The Lamisil brief really struck me as something that represented a challenge. You don’t normally see such an interesting mix of briefs in film making competitions and Lamisil sparked our imagination.”
Young filmmakers have big ideas and the top four winning videos look at Lamisil curing Athlete’s Feet in a number of humorous and insightful ways. The Mofilm competition was an experiment for Lamisil, and we are delighted with the quality of content we received.
 
Competitors from all over the globe were given just six week to complete a video for leading international brands. Hundreds of people chose to answer Lamisil’s challenge to build awareness of Athlete’s foot and convince sufferers that it’s worth treating, with some very surprising and engaging results.

Sore throats and your child

Children are often getting sore throats and they can be brought on by a variety of reasons, one of them being the common cold.

If you have a baby or a very young child they will be unable to tell you that their throat is sore. If this is the case then watch out for signs such as irritability, an unwillingness to eat or drink and a slightly raised temperature.

Tonsillitis and Pharyngitis could also be behind your child’s sore throat. These infections mainly occur between the ages of 3 and 9. At this stage in their lives, children have a poor immune system and they are less able to fight off the germs that can cause these infections. If your child suffers from a sore throat very often then sometimes the doctor may opt for your child to have the tonsils removed to help stop the area becoming infected in the future.

If your child does not want to eat then don’t force them to. Make sure to keep their fluid intake high and try to encourage them to eat things such as ice cream and flavored ice cubes.

If your child develops vomiting or diarrhea then seek the advice of a medical professional.

Older children may benefit from the use of throat lozenges which contain a mild anesthetic to help relieve the pain.